
A Tale of Logos

Inspiration
The Delta Divers were permanently connected to the military diver linage the moment this dive pin was affixed to their chests upon graduation from Navy Dive School.
And now — fifty-seven years later — the Delta Divers are defined by three signature logos…
Lone Delta Diver - Silhouette

Most military diver logos are static. Ours is not.
We were, of course, tempted to rely on the iconic Mark V helmet for our logo. But as far as military diving goes, the Army hard hat divers in Vietnam had a job that was a lot different than the military divers that had proceeded them?
In fact, they rarely dove in the rig. Most of their diving was in Scuba and Jack Browne gear.
Ironically, it turns out the single deep-sea diver silhouette is the purest expression of the Delta Diver identity.
It was designed to capture movement: The moment a Delta Diver stepped off a boat, barge, or bridge and into the Mekong Delta.
It represents action instead of ceremony, work instead of symbolism.
The trailing hose tells part of the story — It represents connection, dependence, risk, and the trust between divers working in dangerous environments where visibility often disappeared completely.
The design strips away unnecessary detail and focuses on the human figure itself — one diver entering dark water to do a difficult job, no matter what gear he was diving in.
It carries movement, uncertainty, and isolation — the realities that defined much of the Delta Diver experience in Vietnam.

Masthead —Mark V

* Concept Version - Needs minor revisions
The honor of belonging to the military diving community led us to include a Mark V version of our logo on our masthead.
We were proud to earn the right to wear the Mark V insignia as a silver pin on our fatigue caps and stitched in black on our jungle fatigue shirts.
In Vietnam, whenever someone asked, “Who the hell are you guys?”, we would proudly point to the helmet and answer:
“Army Divers.”
Ninety-nine percent of the time, the response was:
“But the Army doesn’t have divers.”
We were there — They just didn’t know it.
